That is part of one of the many catchphrases of Comic Relief. The organisation launched in the wake of the Ethiopian famine in the 1980s.
And today is Red Nose Day, their biennial main fundraising event.
As well as laughing at the jokes and sketches, and crying in sympathy with those who are hurting.
What is important is that we’ve got money and they need help. So what are you going to do?